Alicia Friedrich

Alicia Friedrich is a dynamic social impact leader with more than 12 years of experience transforming how global organizations engage employees in meaningful community impact. From her early work at Groupon to her current leadership at Amazon, she has architected innovative approaches to corporate social responsibility that scale impact worldwide. At Amazon, Alicia develops global strategies to connect employees with their local communities, currently leading the company’s pro bono volunteering strategy. Previously, she built and managed Groupon’s employee volunteer program. Across both organizations, she has developed a knack for mobilizing diverse employee populations, from frontline workers to C-suite executives, around shared purpose. Alicia combines corporate leadership with empathy and innovation to elevate social impact within complex, global organizations.

Outside of work, you'll find Alicia spending time with her family, traveling, and experimenting with new recipes that transform leftover ingredients into delicious meals—combining her personal interests of cooking, sustainability, and eliminating food waste.